Phil Brooks joins University of Pittsburgh Innovation Institute as full-time executive in residence

Phil Brooks, an entrepreneur and business consultant with 30-plus years of experience across multiple sectors — from manufacturing, mining, and information technology, to life sciences and entertainment — has joined the University of Pittsburgh Innovation Institute as a full time executive in residence. In this role Brooks will mentor faculty…

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How big is the pie?

A recent First Gear team began on a mission to satisfy the need of a very passionate clinician long before they applied to participate in this program offered by the Innovation Institute. In response to a recent session the team estimated the size of their product’s pie at $25,000 a year. Some…

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One Size Doesn’t Fit All

The importance of interacting with your customers should never be underestimated. It is from these discussions that you learn about your customers and shape the future of your product or innovation. This is one of the most valuable lessons we provide in the Pitt Ventures First Gear program. You must…

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The Value of Value Propositions

It’s not enough to have a good idea. In order to be successful, a product needs a value proposition to clearly answer the question “Why would someone be willing to purchase this product?” A value proposition is a clear statement that explains your product’s relevancy, quantified value, and unique differentiation.…

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