Joanna is a Business Innovation Advisor with Brights Lights Innovations helping small businesses create profitable growth with accelerated times to market. Since 2007, she held various B2B Marketing Executive roles with Westinghouse Electric Company. She helped create numerous business opportunities leveraging a range of advanced technologies. Joanna’s specific expertise includes business model design, product concept development, financial planning, and partnerships with early-adopter customers. Joanna has collaborated with a number of educational organizations on the cutting edge of marketing and innovation, including Rensselaer Polytechnic Institute, The Institute for the Study of Business to Business Markets (the only B2B Think Tank) at Penn State’s Smeal College of Business, and the International Center for Studies in Creativity at Buffalo State. She has a BA from Indiana University of Pennsylvania.She also earned a Lean Six Sigma Master Black Belt certification.